Writing

Notes on getting a local business found and hired — search, AI visibility, email deliverability, and the small things that quietly cost you work.

August 17, 2026 I Checked Two Thousand Local Businesses From the Outside. I Still Couldn't Tell You Which Ones Were Losing Money. I scanned 446 local websites and the public mail settings on 1,525 domains. Both turned up real problems — and then I couldn't tell a single owner what any of it was costing them, because the things that move money are only visible from inside.
August 13, 2026 Anyone Can Send Email As Your Business. Here's How Many Local Companies Have Nothing Stopping Them. I checked the public mail settings on 1,525 local business domains. Three quarters have nothing in place to stop someone sending email that appears to come from them. Here's what that means, how I checked, and everything that could be wrong with it.
August 6, 2026 I Checked 446 Small Business Websites in St. Charles County 446 local business websites in St. Charles County, checked from the outside. More than one in three paying a monthly vendor measure nothing at all. Every figure sourced.
August 5, 2026 Is Anyone Really Asking AI for a Plumber? You've gotten the email — customers supposedly ditched Google for ChatGPT. The 45% stat is real, and almost everyone misreads it. What the data actually shows, every figure named and sourced, and the free hour that tells you where your business stands.