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Tool 05 · Unsold estimate

What ten points of close rate is worth

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What you know

Assumes a ten-point improvement in close rate, which is roughly the gap between contractors who follow up on unsold estimates and those who don't.

The findingLive
Annual revenue from a ten-point close-rate improvement
$36,000
Jobs won now / yr
43
Jobs won after / yr
58
Additional jobs / yr
14

This is arithmetic on numbers you supplied — a ten-point close-rate gain applied to your quote volume and value.

ServiceTitan, State of Roofing 2026 — only 16% of contractors follow up on an unsold estimate the same day. Contractors who follow up close about a third of their quotes; those who don't close 12–18%.

An estimate from the numbers you entered, not a guarantee — your real results will differ. Don't make a decision on this alone.

Want the rest of it?

A follow-up sequence outline — when to touch an unsold estimate, how many times, and what to say.